Unfortunately, the report doesn't explain how the system's designers plan to increase the levels of trust. As I've noted earlier, trust is a critical element without which collaboration is virtually impossible. And, in our KM 2.0 world, collaboration is key. It will be interesting to see what the adoption rate is at Best Buy and whether the quality of the information exchanges meets expectations.Good point. But isn't the answer: it works in practically the same way as on the internet? You just start following people you like to follow, know or are in your social network and it takes off from there. Nobody would want to follow all 'internal tweats', right?
Her post also makes an interesting point about how microblogging was implemented: they rolled out a microblog plugin for Outlook. Mary says:
There's an important lesson here as we consider how best to integrate new knowledge management technology into existing work flow, calibrate it to user comfort levels, and thereby increase user adoption.This is very true. I've written about this topic too. Although I'd like to stress that adding a plugin to Outlook is not the same as 'integrating ... into [an] existing work flow". But it's a good start!
By the way, I'd like to point to another nice post about "the art and science of knowledge management" and "creating possibilities". She passes on a great citation from Though the looking glass, a dialogue between Alice and the queen. Go ahead and take a look!