Motivation to Participate in Social Media?
A student at the company I work for is trying to answer the following question:
I was wondering if you have any ideas on where to start. Are their blogs, books and/or articles that address this topic? Or can we just reuse the work that has been done on this topic with respect to collaboration and communities?Which factors influence the motivation of users to participate in (online) user generated content applications within formal organizations and how, if possible, can these factors be influenced?