Guidelines for Companies to Master the Social Media World
It's important for your company to build a presence in social media. These new communities are irrevocably changing the landscape for marketers and how we communicate. Increasingly we are being charged with delivering ideas that engage and influence the people in these living, breathing, and highly responsive human communities. For advertisers, this presents both a unique challenge and opportunity: We need to integrate our message and presence effectively, profitably, and appropriately into social media communities.
The presence you build within social media will be analyzed, scrutinized, and perhaps criticized. However, entering this territory—which is controlled by the digital swarms of consumers and their communities—with the right voice and then nurturing that conversation in a manner authentic to your brand, your products, and your customer will ultimately have a far greater positive impact on your level of opportunity over the existing risks. In fact, the greatest risk is being absent from that conversation in the first place while your competition gains a powerful foothold.
I have nothing more to say than: "I fully agree!" But, do you?