Tuesday, July 22, 2008

What's with RSS? Harnessing the Power of the Oh-So-Social Web

Just read the interesting article by Josh Bernhoff and Charlene Li, titled "Harnessing the Power of the Oh-So-Social Web" (published in MIT Sloan Management Review, Spring 2008). Lots of the article is a nice summary of the stuff that has been going on in the social media world for some time now and how it's being used.
What I really like are the tables on page 38 en 41. The table on page 38 is about "Participation in Online Social Activities Around the World". I was shocked to see the low percentage of people using RSS (8% in US, 3% in UK, 0%!! in Japan, 4% in Germany and 1% in South Korea). We RSS users have a lot of explaning to do!
The table on page 41 is about "Using Social Applications in Different Departments". It gives a nice overview of what social applications you can use in different departments and how.

UPDATE: Just found out this article was also translated into Dutch. It was published in Management Executive, juli/augustus 2008, "De kracht van social networking. Hoe kunnen organisaties de macht van het supersociale web 2.0 benutten?".

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